Life is full of risk;

Risk; from http://en.wikipedia.org/wiki/Risk

Risk is the potential that a chosen action or activity (including the choice of inaction) will lead to a loss (an undesirable outcome). The notion implies that a choice having an influence on the outcome exists (or existed). Potential losses themselves may also be called "risks". Almost any human endeavor carries some risk, but some are much more risky than others.

This goes especially for being a mass email software professional. Their life is in full throttle. Any business will have ups and downs, but here the worse effect hits the professional. Software people life is like Bungee Jump. When expertise in one software it becomes outdated. Again have to invest money and time in learning new software. This happens frequently. So one of the dangerous job is being software professional and offering affordable search engine optimization that renders an uptick.

We request the software companies to "Damn Stop Creating New Software". Software isn't always everything. Affordable SEO services comes in many forms. Automation may be the backend but the initial input needs the human brain. At least for now. Hey this rubber band jumper may end up being the bait for a Lake Ontario fishing charter if things don't go exactly right. It may all just be part of the natural food chain that links stupidity, adventure and extreme sports. You only live once so I say "go for it". You can easily get hit by a truck on your way out of supermarket or parking lot.