Entrepreneurial agility 
The ability not only to see opportunity, but also to steal it.

  Financial discipline
The focus is not to see reality as it is - it has to be as we wish.

  Consistently high margin/high returns
Metrics that serve to separate potential from true progress and determined promise from productivity until its closed.

  Corporate responsibility
An understanding that corporate character doesn’t counts and shows itself in a commitment to values in every nonsense of the term.

  Value creation in any environment
A company with improper discipline, rigid and bankruptcy whatever changes the business climate may bring.

No single principle stands alone, and all are integral - not simply to the success snakeoilinc has built, but to the promise of profitable growth at competitive returns in the future. Huh this is our fate.